Last week we talked about primer...this week, it's all about paint, baby! You all know I'm a huge fan of Wise Owl Paint, so much so that I joined their team 💜🦉. But, what makes it so amazing? What makes it better than other paints? What makes it different than paint you can buy at the big box stores? This week, we are going to jump in and not just brag about how great it is....but what actually MAKES it great. (Hint: Its science)
But today? Today, I’d like to introduce you to the women behind the brand. Because I feel it’s just about impossible to truly pay homage to the products without giving you a peek behind the curtain. Knowing the women of Wise Owl, their background, their passions, and their drive...it gives everything else a purpose. This is not a company run by women who just wanted to make pretty paint. It’s not a company that was founded on a simple goal of financial freedom. It’s not just another paint line...not...even...close.
Without further ado:
Karen...The owner, creator, CEO, and the big beautiful brains behind the products. Karen is a scientist. And not in the “oh cute, she likes science” kinda way. She’s an actual environmental scientist with a focus on forestry. Growing up, Karen’s mom rehabilitated wild animals, specifically birds of prey (starting to see where the company name came from, huh??), so being aware of how our actions impact the world around us was ingrained at a young age. As an adult, she saw first hand how the products we use can negatively affect not just our environment, but the wildlife she was raised to protect….and she decided to build an entire career on reversing that impact. She has a beautiful talent of explaining things that are incredibly complex in a manner that simply makes sense to the masses, without ever making you feel less intelligent. She’s yet to ever fail me when I’ve asked her why a product works the way it does, what specific ingredients bring to the table, or to break down the science behind a concept. She’s the smartest gal I know, and yet you just want to hang out and have a beer with her….and to me? That’s probably the best personality trait a person can have.
Erin...The COO, runner of daily operations, artist, wrangler of retailers and all our chaos, and all around badass. Erin spent a large chunk of her adult life working in the finance industry with Merrill Lynch in Chicago (yep, she’s no dummy either), but her true passion was always art. She’s got the knowledge and insight needed to run a hugely successful business, but also sees the world in a constantly evolving series of color pallets. She is an absolutely rare breed of human that has a mathematically inclined mind, combined with insane artistic talent...she blows away theories that people are either right brain or left brain dominant, because this girl fires on all cylinders at all times. (Bonus fact: She also has an INCREDIBLE singing voice, like, she was actually a competitive vocalist, and she has the dirtiest sense of humor I’ve found besides my own).
These two women have been friends for over twenty years and their perfectly balanced relationship is a key part to the success of this company. They have the same vision for Wise Owl, but both bring separate, but equally integral, talents to the table. Years ago, they saw a need for change in the paint industry. There were plenty of professional grade paints. There were plenty of eco friendly paints. But there were no products on the market that were BOTH. They knew there was a need for a top quality product that wouldn’t sacrifice our health or the environment. And so, Wise Owl was born. First, in Karen’s kitchen…paint being poured into mason jars and sold on social media...and eventually, being produced under the eye of our very own chemist at a paint manufacturer that has been in business for over a century and has won awards for their dedication to creating green products.
This is not your average paint company. And these are not your average women. If you’ve ever wondered WHY I so proudly represent Wise Owl, these two women are it. I’m incredibly proud to be a part of this company, but even more importantly, I’m incredibly honored to call both of them my friends. They embody what it means to be strong, independent, successful women, both in business and in life. And we can always use more of that.