So your piece is prepped and now you are ready to paint….but why choose Wise Owl Paint??
Wise Owl Chalk Synthesis Paint is single handedly the easiest paint I’ve ever worked with. I’ve pushed it to its limits, and have only been able to truly mess it up once. Yup, once. (I’ll fill ya in on that big ‘womp womp’ moment soon, I promise!) It glides on like butter, self levels like a dream, and blends like nobody’s business. Add in the fact that it’s one of the most eco friendly paints on the market….and you’ve got a winner. We’re going to dive into all the incredible colors, the application process, and trouble shooting soon, but today I want to chat a bit about what actually makes the paint so impressive on an environmental standpoint.
I get asked quite often, “What’s in this paint that makes it so special?” but a far more important question to ask is “What’s NOT in this paint?” So, while the things that are IN the paint are impressive, today, let’s break down the things that are MISSING in Wise Owl Paint:
VOCs: You’ve heard the term, but do you know what it means? Volatile Organic Compounds. This is regulated by the EPA….but their decisions on what can be classified as a VOC is actually kind of ridiculous. In short, VOCs are compounds that cause or contribute to smog, which is why the EPA is involved. But in humans, they’ve been linked to everything from mild skin, nose, mouth, and throat irritation….all the way up to damage to the liver, kidneys, and central nervous system. VOCs can also leach out of your painted furniture long after you’ve finished painting. Some studies show off gassing for up to six months, and others are now saying that number is closer to five years. So painting a piece with a high VOC paint can actually cause damage for far longer than the time it takes you to paint! (So if you are painting furniture for other people, you can actually be putting your customers at risk) The problem with the EPA’s classification of VOCs is that it leaves A LOT of dangerous chemicals off the list. So simply finding a paint that is low or no VOCs is not enough!! You need to dig in and ask more questions to see what other dangers are lurking in your paint. (Also, be sure to question if the paint base AND the colorants are both ZERO VOC...there have been claims of companies advertising that their paint is Zero VOCs, because their base doesn’t contain any, while their colorants actually contain high levels.)
Crystalline Silicates: These are tiny crystals found in MANY paints on the market. When crystalline silicates stay in the paint, they don’t actually cause much of a risk. But if you distress that painted furniture, that’s when it becomes a major concern. Crystalline silicates become airborne when sanding...and these itty bitty microscopic bits get drawn into your respiratory system and cause SERIOUS and PERMANENT damage. Imagine tiny shards of glass scratching the inner lining of your lungs, and then scars forming to heal the damage. Sound familiar?? Probably because it’s similar to the damage caused by asbestos. Yup, that crazy crap that you wouldn’t touch with a ten foot pole?? Does the same damage as that paint dust you are breathing in. This is typically a non issue when painting walls...because you typically don’t sand them. But if you like to sand your paint between coats or distress your finishes...you are putting yourself at risk!
Ammonia: Paint needs a preservative (called a ‘biocide’) to extend its shelf life. One of the cheapest, and most readily available biocides added to water based paint is….ammonia. Have you ever opened a gallon of latex paint and gotten that nose hair burning stench, also known as “fresh paint smell”? Yup, that would be thanks to the ammonia. Ammonia stinks. Bad. Low levels of ammonia can cause irritation to the nose, eyes, and throat...high levels can have a dangerous effect on the respiratory system and can even cause blindness. Typical levels used to preserve paint can cause asthma issues and migraines. The much safer alternative to ammonia costs around ten times the price, which is why tons of companies take the cheaper route. Wise Owl refuses to sacrifice the health of its consumers just to save a few bucks. So, yes, the paint may cost a bit more than the latex paint you buy at a big box store….but there’s a damn good reason. (And one more tidbit since we are talking about stinky paint….just because your paint doesn’t smell, doesn’t necessarily mean its non toxic. Lots of paint companies are now adding MASKING AGENTS to cover up the stench, making you think it’s safe to use indoors...so ask questions!!!)
Formaldehyde: This is an embalming agent and one of the most effective preservatives on the market. Unfortunately, it can cause chest pain, coughing, shortness of breath, allergies, asthma flare ups, nose and throat irritation….and even cancer. But, it does a darn good job of preventing the infection and growth of microorganisms, so paint companies add it to their mixture to extend their paint’s shelf life and avoid growth issues. Once again, this is a strong NO from Wise Owl. The risks far outweigh the benefits.
Ethylene Glycol: Anti-Freeze. Yup. Thanks to its low freezing point, ethylene glycol is commonly added to paint to prevent it from freezing. When exposed to skin, it can cause mild irritation, and when inhaled at high levels, it can cause irritation of the upper respiratory tract and mucous membranes. The real danger though? The real danger lies in ingesting ethylene glycol. Yes, we all know you shouldn’t eat paint, right? But what if you’ve got small kiddos or pets in your home? Ingestion of ethylene glycol produces similar effects of ethanol (alcohol) intoxication...dizziness, depression, nausea, vomiting, and in severe cases, coma and brain damage. Keeping it out of our paint is the safe choice...but it does put the paint at a higher risk of freezing! So, you stay safe, but you need to be a little more cautious of where you store your paint in the winter months!
So, those are the big dangers that are NOT present in Wise Owl’s chalk synthesis paint. Next up, we’ll discuss what is IN the paint, what makes it so fantastic, and the science behind why it rocks. (Yes, more science, and I won’t apologize for boring you....having a paint company owned by an environmental scientist is no small thaaang and should be truly honored and discussed! And so we shall!) Stay tuned!!
Too Long, Didn’t Read: (Yep, I see you!!! 😆)
Wise Owl Chalk Synthesis Paint contains NONE of the nasty stuff-
VOCs - compounds that contribute to smog and pose all sorts of health risks
Crystalline Silicates - airborne crystals that if inhaled can cause irreversible lung damage
Ammonia - cheap preservative in paint that triggers asthma attacks and migraines
Formaldehyde - preservative that prevents the growth of microorganisms, but causes cancer
Ethylene Glycol - Anti-freeze agent that can cause intoxication like symptoms